Archive for April, 2008

How fast is Twitter Growing?

Posted in Media, social media, Twitter with tags , , , , , , , , , , , on April 29, 2008 by mediapirate

Just to give everyone an idea of how fast Twitter is growing check out Twittearth in this youtube video or just click on the link. I mean even the presidential candidates are using this. Pretty cool stuffs! Don’t worry, I’m not using this as a lame attempt to get out of writing a real entry.

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Twitteriffic!

Posted in Media, social media, Twitter with tags , , , , , , , , , , , , , , , on April 25, 2008 by mediapirate

Around our office the latest tech applications are always embraced. From Wiki’s and Blog’s to Podcasts and custom CMS conversion tools it’s all good. As long as you can find a purpose for it. Social media is usually silly and definitely fun but when it can be effectively integrated within a strategic campaign it’s even better. Twitter is no exception to this rule.

The basic concept of Twitter is like subscribing to a newsletter. The only difference being you only have 140 characters in which to type your content and you can receive many in one day. In terms of valid content this can definitely provide a challenge having so little space, but I feel these limitations are definitely overcome by its strengths.

Twitters strength is its reach. This means its ability to contact your dedicated fan-base at any given time anywhere they are. There is really no other way to gain this reach in as effective manner, and as mobile internet capability increases this will only become more powerful. While its content may be limited, it’s definitely an ideal driver.

I tested this effectiveness using Twitter, Facebook, LinkedIn, my mediapirate WordPress blog and the Sterling Cross website. With links connecting each of these media applications together I simply sent a message telling people to check out my latest blog entry and included the link. Then I sat back and watched the stats. It was really amazing to watch how Twitter interacted with my followers and my Facebook friends, sending them to the mediapirate Blog and then watching the runoff into the Sterling Cross site and my LinkedIn profile. Within the first twenty minutes I had seventeen views to my Blog and about five visits to each of my other portals. I was really impressed with how immediate the call to action really was. It was basically as personal as calling everyone up and telling them to go check out my Blog.

If you have any innovative uses for Twitter please feel free to share them with me. I would love to hear your cool ideas. If you would like to follow me my Twitter name is mediapirate. If you get a chance check out my heavily twitterized co-worker Chris on Twitter. His name is MrChristopherL and he’s constantly Twittering. I believe he is also launching a Twitter based blog at abovethebuzz so take a peek there if you aren’t twittered out yet.

Check out the latest Twitter application Twhirl. It’s a desktop client for Twitter that makes your texting addiction even easier. 🙂

Is Bestbuy really the best buy?

Posted in Customer Service with tags , , , , , , , , , , , , , , , , , , , , , , , , , , , , , on April 16, 2008 by mediapirate

I know that this is a little off my regular topics but I have recently purchased a plasma TV from Bestbuy (Actually the Minnetonka MN location). I was very excited to say the least, as I have never owned a large flat panel TV before. So I went to Bestbuy as they seemed to have the best selection in the area, and talked to a salesman. He seemed to know his stuff and assured me that it had all of the features that I wanted and would even give me a deal on it. So I was very happy and arranged for a larger vehicle (as I own a very small car) and brought it home.

A couple of days later I went to hook this up to my computer and discovered that the salesman had apparently made a mistake and it doesn’t have the connection that hooks up to the computer. I had specifically told the salesperson that I wanted to use this TV for this purpose before I purchased, so I was a little disgruntled. I called the store and explained my situation and all they told me was that I could get a TV that had these features (The ones I thought I had already purchased) for an extra $200 and I would have to repackage the TV bring it back and go pick up the new one. I explained that I had to borrow a vehicle for the first one and as I just moved here and really don’t know anyone moving it by myself would be next to impossible. Then I asked why I had to pay an extra $200 to get the TV I thought I had at home. They responded with the statement “People do make mistakes you know!” and still insisted that it was my responsibility to bring this back.

I guess my questions are: Why are we paying for a companies lack of product education? Why do our lives become inconvenienced because of this lack of education? and when did good customer service end up replaced by effective crisis control that lets you nowhere near any management?

Anyway, now that I have finished my rant on Bestbuy check out Twitter. It’s a cool social networking tool that allows you to contact your end readers through cell phone. Check out the new mediapirate twitter account at http://twitter.com/mediapirate and sign up to get mediapirate updates.

– Scott

A Great Concept in Cross Marketing

Posted in Media with tags , , , , , , , , , , , , , , , , , , , , , , , on April 3, 2008 by mediapirate

I just wanted to write a little nod to the marketing team at Dr. Pepper for their “out of the box” concepting. Approximately a week ago Dr. Pepper issued a challenge to rock band Guns and Roses. The challenge states “The soft drink company says it will give a free can of Dr Pepper to “everyone in America” (excluding ex-Guns members Slash and Buckethead) if “Chinese Democracy” arrives anytime during the calendar year 2008. – Reuters/Billboard”.

This challenge has re-introduced Dr. Pepper to millions due to extensive press coverage and no doubt increased sales exponentially. All of that benefit and only the small chance that they will have to follow through and deliver the product. Even if the album does come out, I’m sure they will have made back the loss in spades. This, in my opinion is a great campaign and I think creative marketing like this make the marketplace more fun and effective.