A Great Concept in Cross Marketing

I just wanted to write a little nod to the marketing team at Dr. Pepper for their “out of the box” concepting. Approximately a week ago Dr. Pepper issued a challenge to rock band Guns and Roses. The challenge states “The soft drink company says it will give a free can of Dr Pepper to “everyone in America” (excluding ex-Guns members Slash and Buckethead) if “Chinese Democracy” arrives anytime during the calendar year 2008. – Reuters/Billboard”.

This challenge has re-introduced Dr. Pepper to millions due to extensive press coverage and no doubt increased sales exponentially. All of that benefit and only the small chance that they will have to follow through and deliver the product. Even if the album does come out, I’m sure they will have made back the loss in spades. This, in my opinion is a great campaign and I think creative marketing like this make the marketplace more fun and effective.

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2 Responses to “A Great Concept in Cross Marketing”

  1. emilysposts Says:

    I am in favor of getting a free Dr. Pepper.

  2. It’s funny how that works isn’t it 🙂

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