Expand your Reach

This is an article I wrote to send out to the Sterling Cross Group subscribers and I thought you all may be interested:

An ideal way for you to expand your marketing reach is through the use
of social media. There are lots of social media tools available to
reach new target audiences such as Twitter, WordPress, Blogger,
Facebook, Myspace, LinkedIn, Flickr, Youtube and many, many more.
These tools allow you to build subscriber bases that allow your
audience to choose the medium in which you maintain contact with them.
With mobile media you can access your subscribers anywhere and
anytime, by blogging you can boost keyword density and drive traffic
to your site, with corporate social media you can request
introductions to possible vendors and clients and best of all your
subscribers have opted-in and are asking to hear everything you have
to say.

There are many amazing case studies on the positive marketing effects
of social media such as the “Adidas NBA all-star weekend” mobile
campaign and the “Will it Blend” Youtube campaign but the point is
that if your company wants to benefit from social media you have to
embrace it. This means coming up with a creative idea and remaining
committed to the fulfillment of this idea. Social media can be one of
the most cost effective high impact forms of marketing available today
and it’s easy to learn how to track and manage. So feel free to play
around with these tools. Envision what your target would like to see
if they used these tools because in all truth they probably already are.

Scott Baird
Creative/Integrated Media Director
Sterling Cross Communications

For more information on these tools and how to use them please feel
free to contact us anytime. Sterling Cross Communications is a fully
integrated media provider specializing in the use of new technologies
to drive traditional marketing and public relations.

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