Back to Social Media Bacak’s (Basics)
I really wasn’t prepared to do another blog so soon but a situation happened this morning that changed my mind. This morning we were shown how social media in the wrong hands can create a backlash go viral and destroy a reputation.
The unfortunate target of discussion is a man named Matt Bacak (@mattbacak on twitter). I don’t know Matt. In fact all I know is what his bio says “Husband, Dad, Internet Marketer and Entrepreneur”. This guy could be a perfectly nice guy. The only problem is he released this. It’s a press release where he states “Anyone can call their promotional abilities ‘powerful’ but I actually prove that mine are,”. The problem is that this type of ego really contradicts the the overall social media mentality which is basically “It’s not about you, it’s about the overall community”.
The backlash that I mentioned earlier is shown here. Hundreds of comments naming him as “The Biggest Douche In Social Media”. I know, you all want that title 🙂 He has even been featured on Digg with this title (Matt Bacak on Digg) and at the time of this post has 197 Diggs. At this point it has gone viral and there isn’t much he can do about it.
I feel bad for Matt but this is what happens when you enter social media with a traditional marketing stance. Social media followers need to feel special and not like numbers. When someone goes and states that they are more powerful than everyone else due to their excessive follower numbers their followers end up feeling more like a stepping stone than a part of the bigger picture. It also didn’t help that Matt was only following back 32 people of the 1800 that followed him.
Let me know what you think of this situation. Do you think this punishment was warranted? or was it too harsh? How would you deal with a situation like this if you were Matt?
This entry was posted on December 2, 2008 at 7:58 pm and is filed under Interesting, Media, social media, Twitter with tags "The Biggest Douche In Social Media", Digg, Marketing, Matt Bacak, mattbacak, Media, reputation, social media, traditional, Twitter, viral. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.