Archive for scott baird

Following Back on Twitter

Posted in Opinions, social media with tags , , , , , , , on December 23, 2009 by mediapirate

I’m just writing this blog entry to share my personal viewpoint on why you should follow people back on Twitter.

1) Becoming part of the community.

If you don’t follow back how can you interact with the community about things that they are talking about. It’s like shutting yourself off to everything that doesn’t pertain to you. Sure you can wait until they talk to you so you can respond but conversation is a two way street and unless you follow back you’re just a bystander waiting for engagement.

2) Respect

Why should I follow you and listen to you if you don’t follow me and listen to me? I feel that shows that you think you have something more important to say than I do and I feel that a social community is about sharing and being part of each others worlds.

3) Communication

You cut off the ability to receive DM’s from your followers. This limits personal interaction with your audience. It just makes sense to let people in within this medium

These are my three main points for following back on Twitter. There are many many more dependent on your end goals of course. I truly believe that unless you are following people back that you aren’t taking full advantage of the possibilities of engagement in the social media realm. I of course would love to hear your opinions and thoughts on this topic.

All the best,
Scott

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Marketing to the Medium – As featured in the MNAMA blog

Posted in Articles, social media with tags , , , , , , , , , , , , on September 15, 2009 by mediapirate

Featured in the MNAMA blog here.

So many people these days associate marketing in the world of social media with getting a business Twitter account or a Facebook page and advertising from those portals. Unfortunately this will get you about as far in social media as yelling about yourself to a group of people that don’t know you. The actual applications (Twitter, Facebook, LinkedIn, etc.) are nothing but tools that allow you to connect much in the same way the post office allows you to send and receive letters. The real potential of social media is within the plan that you develop to engage with your audience.

Marketing has always played a crucial element in print, online and telephone communications. It is present in social media but in most cases it hasn’t been modified for the medium. In order to truly engage an audience, the marketing has to be designed to remain non-obtrusive. What this means is that you have to increase the potential for people to like or want to follow you by talking about things other than your business. This is the first crucial change that needs to occur in social media marketing mentality.

The second change that needs to occur is the actual engagement of your audience. Most businesses are used to sending out their message and crossing their fingers, but with social media this all changes. You now have the opportunity to listen to your target audience and what they like, want and need. Equally important are the things they don’t like. So take advantage of this opportunity because if you aren’t listening your competitors may be.

What I’m saying is that for the first time in quite a long time, you now have the opportunity to be ground level with your audience truly improving your business and product. I would just hate to see this medium wasted by companies only interested in the sound of their own voices. If we all take a moment to listen, just imagine the potential.

Blood from a stone II – Discovering the ROI within your social media campaign – The ROI of SEO (Search Engine Optimization)

Posted in Media, social media, Twitter with tags , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , on April 13, 2009 by mediapirate

Another way that social media can truly impact your bottom line is in terms of your SEO. To be honest, these days it’s pretty difficult and considerably more costly to manage an effective SEO campaign without utilizing social media. Social media’s power to drive SEO is actually quite incredible, and properly utilized it can assist you in minimizing your overall PPC (Pay Per Click) maximizing your organic search while building overall traffic and reach.

Social media allows you to build an incredibly strong organic search structure built on a foundation of community development. So how can social media strengthen your SEO campaign while saving you money?

Brand Engagement
Building a community around your brand is one of the best things that you can do in terms of strong SEO. By developing and nurturing a community you increase your chances for discussion and the potential of brand advocacy. This means the potential for independent reviews increasing the inbound links and dynamic content (discussed in the next points) while reaching an audience that you possibly never had access to before. The conversion of even one brand advocate can be of significant value in terms of raising your search engine ranking. Your online community build is simply the key to top rankings in the long term.

Inbound linking
As any SEO professional will tell you, inbound links (Coming from professional and related sites, i.e. good neighbors) are a great way to boost your overall search rankings. Social media can yet again help you in this regard. By linking back to your own sites from your profile and getting your social media audience to broadcast these links within their stream you not only gain immediate traffic but you develop a very strong foundation of inbound links. Granted, the nofollow tags on sites such as Flickr and Twitter can minimize the overall link value but I believe the value is still passed at a lower value. So while nofollow makes it possible to debate the link value these links do get put into Google and Yahoo’s backlink checker and nofollow still allows spiders to cache and index them. An additional way to build a strong backlink structure is by publishing RSS (Really Simple Syndication) feeds from your social media sites and submitting them to aggregators such as Ping-O-Matic and Technorati.

Dynamic Content
Social media portals such as blogs and microblogs allow you the potential to provide dynamic, ever changing, keyword dense content for the search engines to index. Providing relevant and keyword dense content to the search engines on a regular basis is a great way to make it to the top of SERP’s (Search Engine Results Pages). The more independent portals that house this content and link back to your website the better. Just make sure you have the resources to manage and update these portals.

Traffic Generation
At the mere click of a button (Digg, StumbleUpon, Reddit, etc.) you have the potential to send thousands of interested potential clients to your site or blog. If you’ve written some great content there are really good odds that by the next day you will have a decent stream of targeted traffic as well new inbound links. You really can’t pay for that sort of immediate response. A subscriber based service such as Twitter or Plurk can also be used to drive effective and targeted traffic but careful attention must be paid to avoid spamming your followers. RSS feeds are particularly useful as they are subscriber based and the XML code is very indexable by search engines.

So while SEO may not directly convert to a specific dollar figure it does bring the traffic to your door and opens up the opportunity. Social media just allows you to target your audience more precisely, engage them immediately, allow them to help you do the work of building your online brand and gauge how your money is working for you. Can you really say that about your PPC campaign?

Please feel free to ask me any questions. I would love to hear from you.

Join me next time for: Blood from a stone III – Discovering the ROI within your social media campaign – The ROI of Online Reputation Management

Mediapirates Top Five Reasons To Use Social Media!

Posted in Media, social media, Twitter with tags , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , on January 14, 2009 by mediapirate

In the past few days I have used social media for so many things that I think I’m almost starting to take it for granted. It’s just SO convenient and I use it so much that I think that I would be lost if it suddenly disappeared. So for those of you not yet completely immersed in this fantastic new form of communication I present my top five reasons why you might want to consider it!

5) Driving Traffic – Who knows maybe this is how you found my blog! It’s just amazing how powerful social media is for driving traffic to your own media or things that you find interesting. I can’t tell you how many sites I visit daily because my social media community has recommended them. It would really show the power of social media traffic to know how you got here so if you get a moment leave a comment on this entry and just say how you found out about my blog.

4) Getting Work – Since starting our social media initiatives Sterling Cross Communications has received numerous business leads, speaking offers (Which have lead to business), partner projects and actual direct contracts. I believe that in the future this will be our largest segment growth for new business. Yeah, I know this one should have been higher but I like social media for so many other things than just work.

3) Searching For Talent Or Just Plain Advice – When I go to look for a specific talent or I need to know something, social media is the first place I turn. I can’t even tel you how many times I have needed to know something specific or needed a very specific service and have found it in my network. In fact last night I was looking for a PR arm in Ohio and within six minutes I received well over 30 responses! These people are amazing!

2) Posting Media – Posting my photos, videos, blog entries, etc. and being able to share these moments instantly with family and friends. Allowing people to share my life from a distance is very important. My girlfriend lives in Fargo, my daughter and friends live in Calgary AB, Canada, and my parents go between a lake place in Canada and a winter place in Texas so you see how crucial communication is to me. My social media campaigns allow me to feel connected to all of the people that matter in my life and that really rocks 🙂

1) Community – My favorite part of social media without a doubt is being part of something bigger and being able to rely on the support of a community. The reach of social media is truely unlimited and I have met some fantastic people that without social media I never would have met. Some help me in business (I hope I do the same for them as well) and some I just like to chat with but regardless of the reason the world seems just a little bit smaller.

If you ever had doubts about the value of social media I hope this helps. Please feel free to add me and say hi! Below is a list of just some of the social media portals I am on. If you have any questions or comments I would love to hear from you.

All the best,
Scott

Myspace
Facebook
Plurk
Twitter
Friendfeed
Jaiku
LinkedIn
Hellotxt
Pandora
Mashable
plaxo
Ping FM
Hi 5
tagged
youare
Pandora
Blip.fm
Wordpress
youtube
bebo
yammer
tumblr
technorati
Flickr
ReJaw
Brightkite
Identi.ca
Kwippy
Utterli
Mahalo
poprl

Merry Christmas Now Walk The Plank You Scurvy Elf!

Posted in Interesting, Welcome with tags , , , , , , , , , on December 19, 2008 by mediapirate

arrrr

Merry Xmas everyone! I am off to Texas/Mexico to spend time with my family over the holidays so I just wanted to wish you all amazing holidays and enough pirate rum that you can’t remember enough about them to tell me 🙂

Check out one of the sweetness of presents (My new nifty T-shirt) that the lovely duo of Chris (@MrChristopherL) and Mary (@PRMoxie) gave me for xmas! Neato hey?

scc-xmas

Merry Christmas from Sterling Cross Group!

The Real Questions Behind Social Media In Business

Posted in Media, social media, Twitter with tags , , , , , , , , , , , , , , , , , , , , , , on December 1, 2008 by mediapirate

So what is this social media thing all about? Do I get a blog started, or maybe chat with people about nothing on strangely named applications like twurk or plitter (Yes, I realize that’s not what they are called)? Can I make money with social media? Will my business look unprofessional in the context of social media?

The answer isn’t as straight-forward or as simple as “yes” or “no” but it’s not as complex as we seem to make it either. We have just been asking the wrong question the whole time. While I do appreciate that blogs are read by a large percentage of people and twitter is growing at a record pace it’s about more than these simple stats. Here is the magic questions…..dun dun dun….Can this fit into my companies existing marketing strategy? Do I really know how to use social media? Does my target market exist on these platforms?

So it’s really not a question of the tools. It’s a question of strategy and implementation. So without knowing your marketing strategy or your target here are a few tips to help you avoid the old school interuption marketing approach within social media.

1) This is an important one: Follow all valid followers. I’ve said it a million times but I always get questioned on this. Social media isn’t social unless it’s a two way conversation. This isn’t advertising on TV, print or radio you need to listen even more than you talk.

Once you have followed all of these people how do you manage them and interact with them? This can be tricky because the more people that you have following you the harder it is to keep that personal touch, but it just requires a different perspective on the situation. Look at your social media following like it’s a party. While you can’t be involved in all conversations make sure you respond to the people talking directly to you within a fairly short period of time and engage in interesting conversations that occur.

2) Don’t use auto follow and more importantly don’t use auto follow with a sales pitch attached. This is another form of interruption marketing that might sound like a good idea but in a social media context it will not typically be received well. Social media is all about the conversation so if it isn’t something you would say to someone you’ve just met in a social situation then don’t say it here. Build your relationships and listen to what people need. Once they learn what you do they will be more than happy making use of your services and passing out references.

3) Use a picture of yourself. Sure, you may work for the biggest company in the world but social media is about the connection between individuals. Seeing a face will allow your audience to get to know you on a completely different level while building your own personal brand. An amazing example of this is Frank (@ComcastCares on twitter). Frank has changed many peoples views on Comcast as a company including mine but we all know him as Frank. If he was just a number within the company we wouldn’t have the faith in him we do.

4) Allow people to opt out. You can’t hold people hostage to your subscription services. Respecting peoples space is very important. I have seen numerous situations where followers have tried to unsubscribe to services for one reason or another and were unable to. This hurts your credibility and can cause followers to share negative opinions of you online which of course isn’t a great idea in terms of reputation management.

5) Don’t remove yourself from the conversation. Allow people to comment on your blog entries and media portals such as Facebook and Myspace. By disabling comments to protect yourself from outside opinions you remove yourself from the conversation. This means any chance of building advocacy or reputation management is lost. People will still share their opinions but now they will be forced to do so outside of your environment resulting in even less control. Address negative posts and thank the positive. Remember, sometimes losing control to a degree is the best way to maintain control.

Please let me know your questions and thoughts. Social media is ever evolving opportunity so jump into the conversation and maybe we can all learn something.

For more cool social media and business awesomeness check out Above the Buzz

Thanks,
Scott

Is too much social media a bad thing? (Part II)

Posted in Media, social media, Twitter with tags , , , , , , , , , , , , , , , , , , , , , , , , , on June 17, 2008 by mediapirate

In response to a comment from my last entry (Andy in specific) – I did tweet (a post in the twitter application for those not familiar with tweets) some time ago about the ineffective use of social media and how too many social media portals has the tendency to become advertising or spam. After a number of discussions with SM professionals though I decided to investigate some of them. I ended up applying for twenty or so to see what they were all about. I quickly found I didn’t have time to manage the relationship building. I then discovered hellotxt thinking it was a way to manage communicating to these multiple portals but this just wasn’t the case. I was only talking and not listening.

To me the “social” part of social media is the overall exchange of ideas, links, and conveying your overall personality in an online arena. This is something you just can’t get across if you aren’t actively reading and responding to other peoples postings. I have since ended up using my many accounts through hellotxt as a way to reach the masses and using the most active of my social media accounts to engage and showcase my presence. This still of course isn’t ideal but neither is being spread thin enough that I render them all ineffective.

So how do all of you manage your social media applications to effect. I know that my business audience would be greatly interested in your insight as would I. So please feel free to share your practices in as much or as little detail as you would like. Maybe we can actually find a way to manage our social media so we can have actual lives offline too.

By the way Arik, the link you sent me was great!

To check out all of the previous comments, Arik’s link and my last entry: Is too much social media a bad thing (Part I) click here

Also check out Em’s related blog here