Archive for social

Marketing to the Medium – As featured in the MNAMA blog

Posted in Articles, social media with tags , , , , , , , , , , , , on September 15, 2009 by mediapirate

Featured in the MNAMA blog here.

So many people these days associate marketing in the world of social media with getting a business Twitter account or a Facebook page and advertising from those portals. Unfortunately this will get you about as far in social media as yelling about yourself to a group of people that don’t know you. The actual applications (Twitter, Facebook, LinkedIn, etc.) are nothing but tools that allow you to connect much in the same way the post office allows you to send and receive letters. The real potential of social media is within the plan that you develop to engage with your audience.

Marketing has always played a crucial element in print, online and telephone communications. It is present in social media but in most cases it hasn’t been modified for the medium. In order to truly engage an audience, the marketing has to be designed to remain non-obtrusive. What this means is that you have to increase the potential for people to like or want to follow you by talking about things other than your business. This is the first crucial change that needs to occur in social media marketing mentality.

The second change that needs to occur is the actual engagement of your audience. Most businesses are used to sending out their message and crossing their fingers, but with social media this all changes. You now have the opportunity to listen to your target audience and what they like, want and need. Equally important are the things they don’t like. So take advantage of this opportunity because if you aren’t listening your competitors may be.

What I’m saying is that for the first time in quite a long time, you now have the opportunity to be ground level with your audience truly improving your business and product. I would just hate to see this medium wasted by companies only interested in the sound of their own voices. If we all take a moment to listen, just imagine the potential.

Is Bestbuy really the best buy?

Posted in Customer Service with tags , , , , , , , , , , , , , , , , , , , , , , , , , , , , , on April 16, 2008 by mediapirate

I know that this is a little off my regular topics but I have recently purchased a plasma TV from Bestbuy (Actually the Minnetonka MN location). I was very excited to say the least, as I have never owned a large flat panel TV before. So I went to Bestbuy as they seemed to have the best selection in the area, and talked to a salesman. He seemed to know his stuff and assured me that it had all of the features that I wanted and would even give me a deal on it. So I was very happy and arranged for a larger vehicle (as I own a very small car) and brought it home.

A couple of days later I went to hook this up to my computer and discovered that the salesman had apparently made a mistake and it doesn’t have the connection that hooks up to the computer. I had specifically told the salesperson that I wanted to use this TV for this purpose before I purchased, so I was a little disgruntled. I called the store and explained my situation and all they told me was that I could get a TV that had these features (The ones I thought I had already purchased) for an extra $200 and I would have to repackage the TV bring it back and go pick up the new one. I explained that I had to borrow a vehicle for the first one and as I just moved here and really don’t know anyone moving it by myself would be next to impossible. Then I asked why I had to pay an extra $200 to get the TV I thought I had at home. They responded with the statement “People do make mistakes you know!” and still insisted that it was my responsibility to bring this back.

I guess my questions are: Why are we paying for a companies lack of product education? Why do our lives become inconvenienced because of this lack of education? and when did good customer service end up replaced by effective crisis control that lets you nowhere near any management?

Anyway, now that I have finished my rant on Bestbuy check out Twitter. It’s a cool social networking tool that allows you to contact your end readers through cell phone. Check out the new mediapirate twitter account at http://twitter.com/mediapirate and sign up to get mediapirate updates.

– Scott

A Great Concept in Cross Marketing

Posted in Media with tags , , , , , , , , , , , , , , , , , , , , , , , on April 3, 2008 by mediapirate

I just wanted to write a little nod to the marketing team at Dr. Pepper for their “out of the box” concepting. Approximately a week ago Dr. Pepper issued a challenge to rock band Guns and Roses. The challenge states “The soft drink company says it will give a free can of Dr Pepper to “everyone in America” (excluding ex-Guns members Slash and Buckethead) if “Chinese Democracy” arrives anytime during the calendar year 2008. – Reuters/Billboard”.

This challenge has re-introduced Dr. Pepper to millions due to extensive press coverage and no doubt increased sales exponentially. All of that benefit and only the small chance that they will have to follow through and deliver the product. Even if the album does come out, I’m sure they will have made back the loss in spades. This, in my opinion is a great campaign and I think creative marketing like this make the marketplace more fun and effective.

Welcome to Media Pirate

Posted in Welcome with tags , , , , , , , , , , , , , , , , , , , , on March 26, 2008 by mediapirate

Scott Baird

Hi!

Welcome to the Media Pirate Blog where I will be discussing my own random thoughts on social/viral media, PR/media relations, creative design, advertising, and may add a ninja or two into the story to make it a little more exciting. To start out on the right foot I’m not perfect and I may occasionally say things that don’t make sense, so feel free to comment and share your thoughts with me as well. I currently work at Sterling Cross Communications which is a PR/Marketing company located in Maple Grove MN. Feel free to check out the site if you get a chance at : www.sterlingcrossgroup.com. I have been in the advertising, print, web, new media industry for just under 10 years and have spent a good portion of that as a Creative Director so I would like to think I know a few things about this landscape. So again, welcome to Media Pirate and I hope you enjoy!

– Scott