Archive for Youtube

Blood from a stone II – Discovering the ROI within your social media campaign – The ROI of SEO (Search Engine Optimization)

Posted in Media, social media, Twitter with tags , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , on April 13, 2009 by mediapirate

Another way that social media can truly impact your bottom line is in terms of your SEO. To be honest, these days it’s pretty difficult and considerably more costly to manage an effective SEO campaign without utilizing social media. Social media’s power to drive SEO is actually quite incredible, and properly utilized it can assist you in minimizing your overall PPC (Pay Per Click) maximizing your organic search while building overall traffic and reach.

Social media allows you to build an incredibly strong organic search structure built on a foundation of community development. So how can social media strengthen your SEO campaign while saving you money?

Brand Engagement
Building a community around your brand is one of the best things that you can do in terms of strong SEO. By developing and nurturing a community you increase your chances for discussion and the potential of brand advocacy. This means the potential for independent reviews increasing the inbound links and dynamic content (discussed in the next points) while reaching an audience that you possibly never had access to before. The conversion of even one brand advocate can be of significant value in terms of raising your search engine ranking. Your online community build is simply the key to top rankings in the long term.

Inbound linking
As any SEO professional will tell you, inbound links (Coming from professional and related sites, i.e. good neighbors) are a great way to boost your overall search rankings. Social media can yet again help you in this regard. By linking back to your own sites from your profile and getting your social media audience to broadcast these links within their stream you not only gain immediate traffic but you develop a very strong foundation of inbound links. Granted, the nofollow tags on sites such as Flickr and Twitter can minimize the overall link value but I believe the value is still passed at a lower value. So while nofollow makes it possible to debate the link value these links do get put into Google and Yahoo’s backlink checker and nofollow still allows spiders to cache and index them. An additional way to build a strong backlink structure is by publishing RSS (Really Simple Syndication) feeds from your social media sites and submitting them to aggregators such as Ping-O-Matic and Technorati.

Dynamic Content
Social media portals such as blogs and microblogs allow you the potential to provide dynamic, ever changing, keyword dense content for the search engines to index. Providing relevant and keyword dense content to the search engines on a regular basis is a great way to make it to the top of SERP’s (Search Engine Results Pages). The more independent portals that house this content and link back to your website the better. Just make sure you have the resources to manage and update these portals.

Traffic Generation
At the mere click of a button (Digg, StumbleUpon, Reddit, etc.) you have the potential to send thousands of interested potential clients to your site or blog. If you’ve written some great content there are really good odds that by the next day you will have a decent stream of targeted traffic as well new inbound links. You really can’t pay for that sort of immediate response. A subscriber based service such as Twitter or Plurk can also be used to drive effective and targeted traffic but careful attention must be paid to avoid spamming your followers. RSS feeds are particularly useful as they are subscriber based and the XML code is very indexable by search engines.

So while SEO may not directly convert to a specific dollar figure it does bring the traffic to your door and opens up the opportunity. Social media just allows you to target your audience more precisely, engage them immediately, allow them to help you do the work of building your online brand and gauge how your money is working for you. Can you really say that about your PPC campaign?

Please feel free to ask me any questions. I would love to hear from you.

Join me next time for: Blood from a stone III – Discovering the ROI within your social media campaign – The ROI of Online Reputation Management

Mediapirates Top Five Reasons To Use Social Media!

Posted in Media, social media, Twitter with tags , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , on January 14, 2009 by mediapirate

In the past few days I have used social media for so many things that I think I’m almost starting to take it for granted. It’s just SO convenient and I use it so much that I think that I would be lost if it suddenly disappeared. So for those of you not yet completely immersed in this fantastic new form of communication I present my top five reasons why you might want to consider it!

5) Driving Traffic – Who knows maybe this is how you found my blog! It’s just amazing how powerful social media is for driving traffic to your own media or things that you find interesting. I can’t tell you how many sites I visit daily because my social media community has recommended them. It would really show the power of social media traffic to know how you got here so if you get a moment leave a comment on this entry and just say how you found out about my blog.

4) Getting Work – Since starting our social media initiatives Sterling Cross Communications has received numerous business leads, speaking offers (Which have lead to business), partner projects and actual direct contracts. I believe that in the future this will be our largest segment growth for new business. Yeah, I know this one should have been higher but I like social media for so many other things than just work.

3) Searching For Talent Or Just Plain Advice – When I go to look for a specific talent or I need to know something, social media is the first place I turn. I can’t even tel you how many times I have needed to know something specific or needed a very specific service and have found it in my network. In fact last night I was looking for a PR arm in Ohio and within six minutes I received well over 30 responses! These people are amazing!

2) Posting Media – Posting my photos, videos, blog entries, etc. and being able to share these moments instantly with family and friends. Allowing people to share my life from a distance is very important. My girlfriend lives in Fargo, my daughter and friends live in Calgary AB, Canada, and my parents go between a lake place in Canada and a winter place in Texas so you see how crucial communication is to me. My social media campaigns allow me to feel connected to all of the people that matter in my life and that really rocks 🙂

1) Community – My favorite part of social media without a doubt is being part of something bigger and being able to rely on the support of a community. The reach of social media is truely unlimited and I have met some fantastic people that without social media I never would have met. Some help me in business (I hope I do the same for them as well) and some I just like to chat with but regardless of the reason the world seems just a little bit smaller.

If you ever had doubts about the value of social media I hope this helps. Please feel free to add me and say hi! Below is a list of just some of the social media portals I am on. If you have any questions or comments I would love to hear from you.

All the best,
Scott

Myspace
Facebook
Plurk
Twitter
Friendfeed
Jaiku
LinkedIn
Hellotxt
Pandora
Mashable
plaxo
Ping FM
Hi 5
tagged
youare
Pandora
Blip.fm
Wordpress
youtube
bebo
yammer
tumblr
technorati
Flickr
ReJaw
Brightkite
Identi.ca
Kwippy
Utterli
Mahalo
poprl

Expand your Reach

Posted in Media, social media, Twitter with tags , , , , , , , , , , , , , , , , , , , , , , on May 14, 2008 by mediapirate

This is an article I wrote to send out to the Sterling Cross Group subscribers and I thought you all may be interested:

An ideal way for you to expand your marketing reach is through the use
of social media. There are lots of social media tools available to
reach new target audiences such as Twitter, WordPress, Blogger,
Facebook, Myspace, LinkedIn, Flickr, Youtube and many, many more.
These tools allow you to build subscriber bases that allow your
audience to choose the medium in which you maintain contact with them.
With mobile media you can access your subscribers anywhere and
anytime, by blogging you can boost keyword density and drive traffic
to your site, with corporate social media you can request
introductions to possible vendors and clients and best of all your
subscribers have opted-in and are asking to hear everything you have
to say.

There are many amazing case studies on the positive marketing effects
of social media such as the “Adidas NBA all-star weekend” mobile
campaign and the “Will it Blend” Youtube campaign but the point is
that if your company wants to benefit from social media you have to
embrace it. This means coming up with a creative idea and remaining
committed to the fulfillment of this idea. Social media can be one of
the most cost effective high impact forms of marketing available today
and it’s easy to learn how to track and manage. So feel free to play
around with these tools. Envision what your target would like to see
if they used these tools because in all truth they probably already are.

Scott Baird
Creative/Integrated Media Director
Sterling Cross Communications

For more information on these tools and how to use them please feel
free to contact us anytime. Sterling Cross Communications is a fully
integrated media provider specializing in the use of new technologies
to drive traditional marketing and public relations.

How fast is Twitter Growing?

Posted in Media, social media, Twitter with tags , , , , , , , , , , , on April 29, 2008 by mediapirate

Just to give everyone an idea of how fast Twitter is growing check out Twittearth in this youtube video or just click on the link. I mean even the presidential candidates are using this. Pretty cool stuffs! Don’t worry, I’m not using this as a lame attempt to get out of writing a real entry.

Quantity vs Quality

Posted in Media with tags , , , , , , , , , , , , , , , , , , , , on March 27, 2008 by mediapirate

I’ve been thinking a lot about the quantity of media lately and if it’s as effective as it should be.

I was driving down the interstate and noticed about 10 billboards on each side of the road. They were so close together that as I drove by I realized I didn’t have enough time to really grasp the value that each one was driving as I tried to stay on the road. I caught a couple logos (I’m sure the golden arches were in there somewhere 🙂 ) but they were SO close that I didn’t even have time to read where to turn off if I was hungry. Has it really come to the point that marketing and advertising is strictly a case of brand recognition based on the number of times we can get a logo in front of our target? Because if thats the case then theres no point in doing quality creative work or even defining the value of our products.

As I walk down the street I see advertising and cross advertising everywhere but no real value proposition. I see Harley Davidson logos on trucks, Jimi Hendrix branded energy drinks and I feel like I am missing the point sometimes. Now this isn’t to say that I don’t believe that there is a time and place for cross branding, I would just like to see some sort of connection between the products.

I feel that this oversaturation is not only diluting our messages but we end up with our lives covered in advertising without the element of choice involved. There’s even a Kentucky Fried Chicken Logo visible from space. Thats a high class way to introduce new life to our planet!

I’ll get off my soapbox now though, because I do see a change happening now with the onset of social and viral medias and I think that it could really change how we position advertising and how the public receives it. This is not to say that billboards or traditional medias will go away because that’s just not going to happen. The point is that now the consumer has the choice and its the message we present that will determine whether the consumer passes it on or endorses it themselves. I feel that this will really give us a chance to start communicating again with the end users.

Please feel free to comment. I would love to hear any views. That said I will leave you (and contribute to social media by choice) with one of my favorite social marketing links Will it Blend! (If you haven’t seen this you really should)

– Scott